With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams.

'We're excited to join Adobe and believe this will be a tremendous opportunity for our customers and partners.Acquisition Brings Leading Work Management Platform for Marketers to Adobe Experience CloudĪdobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. 'Adobe and Workfront share a common affinity to help the modern marketer thrive in an ever-evolving, increasingly demanding setting,' said Alex Shootman, CEO, Workfront.

This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in today's environment and the future of work is redefined. The acquisition comes at a time when satisfying the increasing expectations of business-to-customer (B2C) and business-to-business (B2B) customers now requires large volumes of content and personalised marketing campaigns delivered at high speed and scale. With more than 3,000 customers and one million users, Workfront - based in Lehi, Utah - helps marketers to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams. 'The combination of Adobe and Workfront will further accelerate Adobe's leadership in customer experience management, providing a pioneering solution that spans the entire lifecycle of digital experiences, from ideation to activation,' Anil Chakravarthy, EVP and GM, Digital Experience Business and Worldwide Field Operations, Adobe, said in a statement.

Adobe purchases workfront